Like many other businesses, photography businesses were hit hard during covid-19. As a non-essential business, and due to public health orders, we had to cancel sessions and indefinitely postpone or refund clients. Saying it’s been tough is an understatement. But the reality is, if we’re going to continue, it’s time to figure out how we can re-build where we left off.
Here are some strategies that will help you as you begin to start the process:
New business policies
The continued risk of Covid-19 exposure and transmission is requiring businesses to implement new policies, and photography is no exception. Ensure you closely review your local public health guidelines for businesses and what is required to begin operating. Depending on where you live and your specific business operation, this may mean submitting plans or consulting with professionals. Here are some items you will need to consider:
- You may need to wear a mask and gloves to the session.
- Think about how you will sanitize your equipment and the location. Consider hand sanitizer for yourself and clients.
- You will likely need to maintain physical distancing from clients and limit the number and mix of clients.
- Are you going to shoot indoors? For example, I am only offering outdoor sessions until further notice. If you choose to shoot indoors, what kind of practices will you need to put in place?
- Do you have a way for clients to pay you virtually, such as a credit card payment service? I recommend signing up with Square.
- You can also think about limiting the number of sessions you are taking, and ensuring a certain number of days between sessions to sanitize your equipment.
- You will need to determine which clients you cannot photograph at this time. This usually includes those who have have been diagnosed with covid-19 or have had contact with someone who has had covid-19 in the past certain number of days. As well, those displaying symptoms or have travelled outside of your area should be postponed. This is to keep everyone safe!
Go through the sessions you had booked prior to covid-19. You likely had to cancel clients or postpone inquiries. Connect with those individuals first, let them know when you will be booking again, and run them through your new policies. Invite them to book a session and move through your booking process.
As you’re ready and able to book others, start engaging with your social media and posting your availability or upcoming session spots. If you do mini sessions, this may be a good place to jump start the engagement. Be creative and think about what your audience would appreciate. You can also start posting that you are implementing new guidelines and procedures as per public health policies to keep yourself and your clients safe.
Use this opportunity
Now that you are planning to re-start or start your business, why not consider creating a business that is sustainable and brings in the type of income you want? This is the perfect time to pivot into something else (such as selling your art), or take a leap and offer in-person (or virtual) sales.
Take our 3 day email course on In Person Sales and increase your revenue. The email course will teach you what IPS is and why it works, what specific changes you need to make in your business and mindset to implement this model, and how you’re going to make money through the model. These are the steps I’ve taken to transform my photography business.
Ready? Register below and check your inbox!