Tools of the Trade
These are the essential digital tools recommended by Leili for your photography business. By setting up the back end of your business in a smart and efficient way, you can focus on serving your clients and what you do best – taking incredible photos for others.
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Gone are the days of keeping client notes on sticky pads and pages that get misplaced, and having to manually send contracts. I love that Dubsado stores client data and session notes, accessible from anywhere. It automates workflows, send emails, manages payments, creates website forms and contracts for digital signature.
Bonus: Get 20% off your first month when you signup below.
There are several great gallery service providers for photographers but this one trumps them all. My favourite Pixieset feature include the personalized phone app that clients get one their phones to show their photos with you! I also love the integration with major print labs. And the beautiful modern gallery styles are enough to make me swoon. The number 1 best investment in my business.
If you’re looking for a standalone scheduling system that can also insert into your website, Acuity is it! You can mark available spots in your calendar to make online bookings easy for your client. I like using this tool for minishoots since it can get a little insane tracking appointments manually. I love how they send email confirmations/reminders and the fact that it syncs up to my email software. You can sign up for a free account to start and then upgrade as needed.
Accepting debit and credit with Square is so simple, especially on the go as a photographer. I take payments through my iPhone, no device necessary. Just download the app and you’re good to go. Recurring payments and payment schedules are easy to set up too, and I’m happy with their processing fees ( which is so worth it. More options like credit card = more sales).
Bonus: Get free processing (no fees!) on your first sales when you sign up below.
My free organization tool. This gem keeps me track of due dates related to annual goals, photoshoot launches and project coordination. You can share your boards with others – I use it to assign tasks to my virtual assistants and team members as we tackle projects.
Email lists will transform your business. By asking your clients to opt-in to your email list and providing value (through newsletters or promos), you will build a marketing strategy that you can tap into when you are advertising sessions and giveaways. An email service provider is a must if you are serious about your photography business.
Try Flodesk free. After your free trial, my link gives you 50% off the monthly cost. I have found Flodesk to be the most cost effective email service. The email templates are so easy and the prettiest I’ve seen (and I’ve tried several service providers).
Swift Galleries has singlehandedly been responsible for tens of thousands of dollars of sales in my business. It’s a program that allows you to create mock galleries on a wall, inserting actual photos of the images from a session. You can move the images around and resize them to create your own galleries. This helps people visualize their art on the wall and decide which photos look best together in what sizes. Sign up for a free trial on their main page here. I only need the smallest tier subscription and that is really all you need if you decide to keep the program long term.